PepsiCo is to “retire” its PJ’s Smoothies fruit juice brand, just three years after paying £20m for it. The company blames “unprecedented cost measures” and intense competition, saying it intends instead to focus on developing Tropicana, which has become the UK’s fourth biggest soft drink. The Daily Mail 08/11/08 page 98 (City&Finance) PepsiCo is to “retire” its PJ’s Smoothies fruit juice brand, just three years after paying £20m for it. The company blames “unprecedented cost measures” and intense competition, saying it intends instead to focus on developing Tropicana, which has become the UK’s fourth biggest soft drink. The Daily Mail 08/11/08 page 98 (City&Finance)

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