Mission Mars has reported a record-breaking festive season with overall revenue up 38% to £10.0m, against the same period in 2022.
Between November 27 and December 31, group like-for-like sales increased by 18%.
The owners of Rudy’s Pizza Napoletana and Albert’s Schloss brands, saw overall Rudy’s revenue grow by 72% to £4.0m, driven by organic growth and new venues performing well.
Its 13 pizzerias delivered 23% revenue growth with “particularly strong performances in London”, according to the brand.
Meanwhile, its three Albert’s Schloss venues, based in Manchester, Liverpool, and Birmingham, saw revenue climb to £5.3m for the five week festive period, an increase of 24% on prior year.
CEO Roy Ellis revealed that after an “exceptional Christmas period”, the brand would continue to search for the best locations and has 1 Albert’s Schloss and 12 Rudy’s in legals, with all Rudy’s pizzerias targeted to open over the next twelve months.
Over the festive period, pre-booked covers were up 22% on 2023 which helped deliver a Guest Experience score of 81% for the quarter, an increase of 7% versus the same period in the prior year.
At the end of last year, Ellis told MCA that the brand expects high demand for Albert’s Schloss in the South of England as it looks towards a London debut this summer.
He revealed that the bier palace concept also remains interested in the largest UK cities such as Newcastle, Glasgow, Edinburgh, Leeds, Bristol and Belfast.
“Albert’s Schloss Liverpool has shown strong growth over its first year of trade. This, coupled with the continued growth of the more mature venues, offers significant encouragement ahead of the launch of Albert’s Schloss London in June 2024”, said Ellis.
”December was a busy period for Rudy’s openings with four new pizzerias all opening and trading strongly from day one and helps reinforce our belief that both brands will trade strongly across the whole of the UK, and beyond”, he added.
