Breal Capital has acquired Purity Brewing Company and Pure Craft Bars out of administration.
Purity is a Warwickshire-based brewery which brews and sells sustainably brewed beers to the on- and off-trade.
It is the parent company of Purecraft, which operates as a bar and kitchen in Birmingham.
Over the years it has received backing from high-profile investors, including the Business Growth Fund (BGF).
The deal saves 60 jobs across the companies.
Mike Denny and Mark Firmin of Alvarez & Marsal Europe were appointed joint administrators to the Companies on Friday 22 December 2023, with the sale to entities owned by Breal Capital entered into immediately on appointment.
Headquartered in London, Breal Capital is an equity, lending and advisory services business. Its previous investments include D&D London and the Yorkshire-based Black Sheep Brewery.
Mike Denny, Managing Director, Alvarez & Marsal, said: “Like many operators in the hospitality sector, Purity Brewing and Purecraft have endured tough market conditions. Most recently, the impact of significant cost inflation coupled with reduced discretionary spend has placed significant strain on the Companies. We’re pleased to have preserved the future of both businesses and the Purity brand by delivering the sale to Breal Capital, safeguarding all 60 local jobs.”
