Pret has created the new role of chief customer officer and appointed Barnaby Dawe, the former global chief marketing officer for Just Eat.
Dawe joins the company, which is in the process of being acquired by JAB Holdings, in October.
He will oversee all global marketing and communications activity and will lead Pret’s growing e-commerce business.
Pret chief executive Clive Schlee said: “I am delighted Barnaby is joining the senior team at Pret. He has the sensitivity and the experience to maintain continuity in Pret’s tone of voice whilst at the same time leading the company’s digital transformation. We look forward to working with him very much.”
Dawe said: “As a loyal customer, I’ve long admired Pret for their coherent brand strategy and their outstanding customer service. I’m honoured to join the team and be a part of the next phase of their journey”.
Dawe has held senior positions at Sky, The Sun, The Times, Heart and Channel 4 before joining Just Eat in 2015.