Majestic, the UK’s largest specialist retailer of wine, has begun a trial with Deliveroo, MCA understands.
The company, which has over 200 stores across the UK, is understood to be currently trialling a delivery service through Deliveroo through its St John’s Wood and Covent Garden sites.
The delivery menu features five drinks under Majestic’s ‘fizzy’ category; three rosè; 19 red wines and 14 white wines; with prices ranging from £8.99 to £150.
Earlier this year, Deliveroo made its first move into the wet-led category with trials across three BrewDog’s bars in London and with Vagabond, the award-winning wine shop and deli concept.
It has since extended its service to all BrewDog bars in London and is thought to be exploring adding the service to other wet-led groups’ offers.
The London-based food delivery network, is due to hit revenues of £130m this year.