Just Eat has celebrated the milestone of reaching 300 million orders in the UK – 12 months after breaking the 200 million mark.

The unwitting customer who placed the 300 millionth order – Emma Balck from Gateshead – has been rewarded with a free holiday to Italy, to go with her takeaway pizza from local restaurant Santos.

To further celebrate the landmark occasion of its 300 millionth order, Just Eat is rewarding Santos with a monetary donation to invest back into the business and a bespoke advertising campaign to help raise awareness within the local community.

In addition, Just Eat has launched ‘The Great May Giveaway’ where it will ‘surprise and delight’ hundreds of customers with free meals until the end of the month.

Graham Corfield, UK managing director at Just Eat said: “We could not have reached our 300 millionth order without the support of our loyal customers and dedicated restaurant partners. From one restaurant in 2006 we have grown to 27,600 and in the process helped create a fantastic and competitive marketplace for independent restaurants.

“Historically, independent restaurants have had neither the resources nor technology to digitalise their businesses. Providing the platform for them to move online and reach a significantly broader customer base has helped to grow their businesses. We are proud of the job Just Eat has done in helping to grow the sector and the technological developments we have implemented to help make food discovery more exciting.”