Jamie’s Italian, the restaurant group spearheaded by high-profile chef Jamie Oliver, has created an extensive pizza range exclusively for Deliveroo.
The Jamie’s Pizzeria range features around 18 different pizzas, which are priced at £10 or under.
The new delivery range is currently being trialled through three of the restaurant chain’s locations.
Chief operating officer Jason Ridout told MCA that the delivery-only range had proved “very successful” and that the group plan to roll out the initiative to another 22 locations in June.
Jamie’s Pizzeria will not initially be part of the Deliveroo Editions roll out plan but serviced from existing restaurant sites.
Meanwhile, Deliveroo reported a 114% rise in lunchtime orders over the past 12 months, as it announced its 10,000th restaurant partnership – Cottonopolis in Manchester.
It said 23 of the top 25 restaurants on the platform were now working exclusively with Deliveroo.
Dan Warne, UK & Ireland Managing Director at Deliveroo, said: “It’s great to welcome our 10,000th restaurant to Deliveroo and we look forward to helping yet another independent British business to grow and expand our winning formula of delivering the very best food from the very best restaurants at the very best price. It’s why more and more restaurants are joining us exclusively and more and more customers are ordering their lunch with us. As the company grows we will ensure restaurants, riders and customers all benefit from our growth.”