Deliveroo is set to reach 400 virtual restaurants by the end of September, MCA understands.

The group currently has 300 brands live on its platform which do not have a physical restaurant space.

These include partnerships with brand such as Busaba Eathai, which launched its Katsu Kitchen concept in four locations last month.

Deliveroo has partnered with a number of operators on poke concepts, with Yoobi behind Lolo Poke in Whitechapel Editions, and has plans to take both brands to Paris as virtual restaurants; Moshimo in Brighton is hoping to take its poke brand outside of its home city; and Chilli Banana in Manchester is launching three virtual brands – Poke Blu, Go Get Sushi and Pho and Roll – that operate from E ditions kitchens.

Meanwhile Lievita, the Milanfounded pizza concept, which made its debut as a virtual restaurant via Deliveroo late last year, has launched a spin-off brand, South Saints Pizza, to appeal to UK audience; and Proove, the Neapolitan pizza concept, is diversifying into New York-style pizza with Pizza Stars.

Meg Fairfield, Deliveroo director of partner services, said the company was using “insight, knowledge and expertise” to help restaurants build new brands. She said: “We are market leaders in working step by step to design, build and test new concepts that bring customers amazing meals and restaurants new revenue streams. “For us, this is about delivering highquality concepts that are built to last and that’s why we support restaurants with a dedicated team to delivery this new and innovative concept.”

Rohan Pradhan, Deliveroo’s chief operating officer, will discuss the rapid growth of virtual brands at MCA’s Restaurant Conference next week.