Whitbread, the leisure group, has started a programme to reposition three of its pub restaurant brands as it look to attract a wider consumer audience. The company is set to reposition Brewers Fayres, Beefeater Grill and Table Table, with the review of its c.370 estate to be led by the group’s marketing director for restaurants David Murdin, who joined the business in February. The move by the operator of Premier Inn and Costa Coffee comes after like-for-like sales across its restaurant division, which also includes the Taybarn brand, were down 1.6% "in an increasingly value-driven market" for the six months to 1 September. Murdin told M&C Report that the company is currently refurbishing a number of sites and trialling new menu offer as Whitbread looked to “flex its muscles” in the sector. He didn’t put a level on the investment the group was investing in the repositioning or a timescale He said: “We want to position the restaurants as standalone brands and there is a level of intent to get this right. This is an opportunity to create stronger, more compelling brands. We currently have a small share of the market and there is a great opportunity to grow that.” Part of the new things the group is trying out is increasing the marketing of its breakfast offer “to expand it further from just Premier Inns customers” and to make more of its association with sister business Costa by ramping up signage around the availability of its coffee across its estate. Murdin: “Like Premier Inn and Costa we want the restaurant brands to be an engine of growth for Whitbread.” He reaffirmed that the company it no plans at the moment to add to the seven sites currently operating under the Taybarn brand, its all-you-can-eat buffet concept, which he described as the “clearest proposition we currently have”. Murdin said: “We continue to actively think about the brand and we are not looking to throw it out. We continue to learn from it as witnessed by the introduction of Buffet Place into Brewers Fayre. But our efforts for the short to medium term will be focused on the other three brands.” The company is moving toward an estate of 400 sites, and new openings helped to drive total sales growth for the half year up 0.5%.