Soboro, the new Asian-inspired bakery concept developed by Wasabi, will launch in the The Lion Yard shopping center in Cambridge on 14 July.
Described by Wasabi, as the first of its kind in the UK, Soboro will sell a wide selection of authentic Japanese and Korean delicacies plus many “well-known British favourites”.
The 75-cover outlet at 17-18 Petty Cury in the city, takes its name from a classic Korean sweet bun.
Open from breakfast through to early evening, Soboro’s food will all be made fresh every day by a team of trained patissiers and bakers and includes a range of tasty Korean and Japanese pastries and sandwiches - rolled matcha croissant and chicken katsu sandwich, for example.
In addition, there will be a range of more familiar products such as a ham and cheese baguette.
Soboro boasts one state-of-the-art Spirit coffee machine and has created its own arabica blend.
Business development manager Darren Church said: “The QSR sector is very crowded at the moment but we believe that British customers love to try anything different so long as it’s tasty and exciting and that’s exactly what we have with Soboro. The freshness and the quality of the offer is something which we are confident will appeal to a significant proportion of the breakfast and lunchtime market.
“Soboro is going to be a place where people are going to want to meet friends, relax with a coffee or just grab something wonderful to take away. It’s not like anything else on the high street right now and we’re delighted to have found an excellent site in Cambridge where we can launch Soboro.”