Wafflemeister, the Belgian waffle specialist, says it has signed up six multi-site franchisees with another six looking to come on board.

The group, which currently has six sites in the UK and 10 internationally, appointed Seeds Consulting earlier this year to roll out its franchise proposition.

The group said most new stores would be developed in London and areas such as Brighton and Oxford, but that a Northern cluster is being established with cities like Leeds and Manchester a target for expansion.

Founder Alexander Troullier said: “The pace of expansion will be dictated by site availability: this is where our strong relationships with landlord and agent representation comes in handy.”