Subway has reached another milestone as it announced that it now has more than 500 stores open in non-traditional locations in the UK & Ireland.
The company is increasingly looking to open stores in locations such as petrol forecourts, convenience stores, hospitals, transport hubs, universities and colleges. The brand already has partnerships with a number of operators including Welcome Break, Euro Garages, Blakemore, Applegreen and Sodexo.
Alice Chalmers, national accounts manager for Subway UK and Ireland, said: “As the UK and Ireland’s largest specialist sandwich provider, it is vital for the Subway brand to lead the way in the convenience retail sector.”
The news follows Subway’s recent announcement that it now has 2,000 stores in the UK & Ireland, with a plan to reach 3,000 by 2020.
Earlier this year, head of Subway UK & Ireland Greg Madigan told M&C Report that there is scope to operate 4,000 sites in the region and expects to achieve a similar opening figure of c250 sites this year. It is also set to start looking to ramp up its presence in transport hubs.
The company said that one of the largest areas of growth for the Subway brand currently is the development of stores in non-traditional locations, such as on forecourt sites, within convenience stores, universities and hospitals.
