Starbucks has entered a licensed partnership deal with French group Casino Restauration –a subsidiary of Groupe Casino – to open Starbucks concessions within Géant Casino Hypermarkets and Casino Supermarkets across France.
The first store is expected to open before the end of this year offering the full-range of Starbucks food and drinks within the supermarket setting.
Kris Engskov, president, Starbucks EMEA, said: “This new partnership with Casino Restauration means we can deliver a quality Starbucks experience to many more people in convenient locations across France.
“Casino Restauration has the perfect network and local expertise to deliver this new growth in the hypermarkets and supermarkets right across the country, where our customers want us to be. We’re excited to be working together to build beautiful stores and to bring great coffee to more customers in France.”
Starbucks stores will be full store formats within Groupe Casino grocery locations operated by Casino Restauration, the restaurant operating arm of Groupe Casino.
Groupe Casino currently runs 10,416 stores included 127 Géant Casino hypermarkets and 444 Casino Supermarkets across France.
