Soho Coffee plans to expand by six sites per year outside of its contract with CH&Co to open 10 units a year, MCA understands.
Managing director Penny Manuel also told MCA the group is about to launch its new ‘metropolitan’ format in Leicester, which will be a larger footprint store featuring a wider hot food offer.
This week the company announced a joint venture with CH&Co which included the acquisition of the 15-strong Apostrophe chain. Manuel said that while the company plans to trade the sites as they are for the “foreseeable future”, it was keen to expand the Soho Coffee brand in London and was “actively looking for the right locations within central London”.
She said the Apostrophe deal was financed by private investment. A major shareholding in the business was acquired just under a year ago by a Qatari investor.
On recent trading she said: “Soho is performing in line with expectations, demonstrating year on year growth.”