Snowflake, the luxury gelato brand, is to make its debut in London’s West End with an opening in Soho later this month.

The company, which was launched last year, will open on the former Big Bite site in Wardour Street

Founded by Asad Khan and Najeeb Ahmed, the group opened its first site in Westbourne Grove, Bayswater and is believed to be looking at further expansion opportunities in the capital.