SA Brain’s Coffee#1 brand has been named Coffee Shop chain of the Year at the Café Life awards.
The chain, which operates 56 coffee shops across Wales, the south west and south England, was acclaimed at the awards for its all-round coffee experience. Coffee#1 beat competition entries that included Boston Tea Party and Starbucks.
SA Brain chief executive Scott Waddington said: “This is thoroughly well deserved recognition for the outstanding Coffee#1 team, who have set an exacting focus on product delivery, customer service and operating standards during the past 12 months. Our strategy of whole heartedly concentrating on our customer has served us well in the last year and will continue to do so in the portfolio of stores already in our pipeline for the next twelve months”.
Jo Hamilton-Welsman, operations manager at Coffee#1, said: “I am delighted for the Coffee#1 team who have secured this award. I never cease to be impressed by the skill and dedication of our Baristas and their approach to providing warm, inviting customer service. Our unique brand is creating high levels of customer and employee interest and I am confident that Coffee#1 will increasingly be seen as the best employer within the sector”.
