Swedish fashion company H&M is to launch a new café concept at the upcoming launch of its eighth fashion brand – Arket – in London’s Regent Street later this year.
The new brand, Arket, will provide “simple, timeless and functional designs” including clothes for adults and children, and household products.
It will sit in a slightly higher price segment than the main H&M brand.
It will also, in a first for the group, include a cafe offering Scandinavian-style food.
After London, more Arket stores will follow in Brussels, Copenhagen and Munich.