Pure, the healthy, food-to-go concept, has secured its 19th site in Hammersmith’s Broadway Centre, MCA understands.
The brand, in which Whitbread acquired a 49% stake in 2016, will open the new site next month.
It follows openings towards the end of last year at High Holborn and Victoria station. Co-founder Spencer Craig told MCA that the pipeline for this year also included station sites in London Bridge and Liverpool Street, followed by an opening in Paddington.
Talking to MCA last summer, Craig said: “Travel hubs is the real big opportunity for us, and that might eventually may take us outside of the capital, raising brand awareness at the same time.”
Last year the group launched a new design into select store with plans to gradually refurbish the whole estate.
