Coco di Mama, the London-based quick-service Italian concept chaired by Sir Stuart Rose, has attracted interest from private equity groups, M&C Report understands.

It is thought that two to three private equity players, including Pho-backer Living Bridge, are believed to be competing to invest in the sixth-strong brand, which was founded by childhood friends Daniel Land and Jeremy Sanders in 2011.

The company, which generated turnover of c£5m across four sites in the year to February 2014, recently made its West End debut on Margaret Street.

The site is the first from the brand to showcase an evening offer and be open seven days a week.

Co-founder Daniel Land told M&C Report that the company had been looking a number of opportunities to make its West End debut and hadn’t ruled out securing a further site in central London before the end of the year.

The concept is backed by amongst others Sir Rose, the former executive chairman of Marks & Spencer and restaurant entrepreneur Arjun Waney.

It also operates site in Monument, Paternoster Square, London Wall and Fleet Street.