Pret has launched its festive campaign and menu including Christmas Lunch and Veggie Lunch sandwiches.
The campaign called “A Little Thank You” features five charities that Pret supports with food donations and funding: Glasgow City Mission, The Choir with No Name, The Clock Tower Sanctuary in Brighton, Cardboard Citizens in Whitechapel, and The 999 Club in Deptford.
Pret’s marketing channels and digital media budget will be used to thank customers for their support and raise awareness of the great work these charities do to help the homeless.
The charity’s logos will appear on packaging and cups each and 50p from each sandwich and baguette sold from the Christmas range will be donated to the Pret Foundation Trust.
Pret’s digital media budget will be donated to charity content, including posts on Facebook, Instagram and Twitter to promote videos, blog posts and news from the charities and PR support will also be given to each charity to promote their stories to key media during the winter.
Mark Palmer, group director of marketing at Pret said: “We’re delighted to donate our marketing channels and media, both physical and digital, to the Pret Foundation Trust and the charities we work with. It’s our way of saying ‘a little thank you’.”
Last year Pret customers bought more than 625,000 Christmas Lunch and Veggie Christmas Lunch sandwiches.
