Paul UK, the French bakery and café brand, is to open its 37th store at Westgate Oxford on 18 December.

It will be the brand’s second location in the city, alongside the site on Oxford High Street, and its third opening outside London.

Chief executive Jean-Michel Orieux said: “Our existing site in Oxford is consistently performing well and so we believe it is an ideal location for a second site. It has a wonderful balance of cultural heritage, a well-established local community and vibrant economic and tourist activity which will help the growth of our business.”

Emma Mees, senior portfolio manager at the Westgate Oxford Alliance, said: “We’re delighted to welcome PAUL to Westgate, which offers the very best of British high street and prestigious global brands. PAUL is already well received by Oxford locals and I’m sure that visitors to the Centre will be equally as excited to see it here.”