Paul, the bakery café group, has confirmed it will open at Birmingham’s Grand Central shopping centre in September as part of its regional expansion push.
The site, which will be the third outside of London, after Newbury and Oxford, will be open all day serving baked goods, patisseries and sandwiches to go as well as coffee, soups and croques to eat in or take away.
Jean-Michel Orieux, chief cxecutive of PAUL UK, said: “This is a very exciting time for PAUL and we hope that our arrival in Birmingham will be a great addition not only to the newly launched retail hub but to the vibrant tourist market and its bustling economy.
“Birmingham has a wonderful balance of cultural heritage and a well-established local community, and we hope that the people of the area will enjoy our exclusive range of traditional, hand-crafted bakery and fine pâtisserie products.”
