Land Securities has announced that Nespresso, the coffee and espresso brand, is to open a boutique at Bluewater shopping centre in Kent.
It will be the first of its kind in the South East and one of only a handful in the UK. The 3,000 sq ft store will be located on Bluewater’s Upper Guildhall, next to Apple, White Stuff and The White Company, and opens in October.
The Bluewater Nespresso will introduce a new store design for the brand and will showcase the 23 ‘Grand Cru’ blends, named after the term given to fine wine regions in France. The store will also include tasting areas and the full range of Nespresso products. The new concept will be implemented at future Nespresso stores following its debut at Bluewater.
Russell Loveland, portfolio director at Land Securities, said: “Nespresso joins a growing number of premium brands, including Jo Malone, Mont Blanc and Breitling, in selecting Bluewater to create an exciting new store. That the Nespresso Boutique also heralds the launch of a new concept, which is consistent with our focus on creating a series of statement stores, is further reinforcement of Bluewater’s status as the destination of choice for international brands seeking a significant presence in the UK.”
