Joakim Prat, the three Michelin star-experienced chef behind Maître Choux, is planning further openings in the capital for his patisserie concept, MCA has learnt.
The choux pastry specialist, who worked for Barcelona’s three-Michelin-starred Can Fabes, as well as the London-based two-Michelin-starred eateries L’atelier de Joël Robuchon and The Greenhouse, plans to have a third site up and running by next summer.
The news comes as the business - which made its debut in South Kensington two years ago – prepares to open a larger second shop on Soho’s Dean Street on 1 November.
Chief executive officer Jeremie Vaislic told MCA the business was focussing on central London locations for its third site due to the mix of tourists and local residents but may expand into “other large UK metropolitan areas in the future.”
Speaking about the concept, which aims to bring Michelin-star quality desserts to the high street, Vaislic said: “It has definitely exceeded our expectations and we are really looking forward to the future. We have had people from as far as Australia who came to London and had only a couple of places to visit including Maître Choux…
“We have customers from all walks of life, from local school kids, to embassies, celebrities, etc. In the future, we will be introducing more products in our range, as well as extending our services to the catering side of the business as this has been requested many times.”
Maître Choux produces hand-crafted, decadent, one-of-a-kind creations including lemon meringue & bergamot eclairs.
Vaislic added: ““We are looking at several sites, and we are hopeful we can close on our third site rapidly. Ideally we would like to be open before summer 2018.”