Lola’s Cupcakes is set to launch a new all-day bakery and café concept in London, MCA understands.

The company, which was launched in 2006, currently operates 25 sites across the capital with a mixture of kiosks, stalls, concessions and permanent sites.

MCA understands it has now secured a site in West Hampstead to launch Lola’s Bakery, an all-day café and bakery format, which has the strapline “all day good food”.

It has secured the former Colour Division shop in West End Lane for the new format, which will offer a full range of salads, sandwiches, soup and gluten free and dairy free cakes via a bakery/deli-counter.

It will also offer an all-day menu from breakfast, brunch, lunch and early supper.