Grind CEO David Abrahamovitch: ‘Lockdown was the best and worst thing for our business’
By Georgia Cronin2020-09-18T07:31:00
When it comes to location, Grind’s situation couldn’t be worse, admits founder and CEO David Abrahamovitch. With sites directly outside some of London’s used-to-be busiest stations – Liverpool Street, London Bridge and Bank – the coffee brand is one of many attempting to navigate its recovery in the now deserted capital, and Abrahamovitch is under no illusion that trade will return to normal anytime soon.