Greggs has announced the appointment of Helena Ganczakowski as an independent non-executive director with effect from 2 January 2014.

Ganczakowski worked for Unilever for 23 years and held senior positions in brand management and marketing including UK marketing director and, ultimately, head of global agencies.

She is currently running her own consulting business working with companies ranging from start-up businesses to FTSE 100 constituents, helping them to develop and implement strategies.

On joining the board, she will also be appointed to the Audit, Nominations, and Remuneration Committees.

Ian Durant, chairman of Greggs, said: “We are delighted to welcome Helena to the Board. Her extensive consumer marketing experience will be of great value as Greggs implements a range of initiatives in support of our “food on the go” strategy.”