Phil Broad, the former head of Starbucks Coffee Company UK, is to take a senior position with Tatweer, a subsidiary of the investment and property conglomerate Dubai Holding. Broad is to head up the group's hospitality operations as senior vice-president, food and beverage. It is thought that he will develop the bar and restaurant offers at Tatweer's many leisure developments and will be tasked with forging relationship's with leading international foodservice brands from around the world. A former Whitbread executive, Broad was poached away from Starbucks in the summer. He had been UK managing director for almost three years. Before that he was managing director of Outback Steakhouse UK. Tatweer's projects currently include the construction of Dubailand, a 3 billion sq ft development decribed by the company as "the most ambitious tourism, leisure and entertainment destination ever created". The complex includes Universal Studios Dubai. The group is also building The Tiger Woods Dubai - a luxury golf resort designed by the world's number one-ranked professional golfer. Under the Dubai Holding umbrella, Tatweer sits alongside a raft of sister companies including Jumeirah Group, the luxury hotel operator that runs the seven-star Burj Al Arab, and Dubai International Capital, a private equity business that owns Travelodge in the UK and is believed to have recently held abortive talks to buy a stake in Liverpool Football Club. Dubai Holding, which is owned by the United Arab Emirates (UAE) state, is chaired by Mohammad Al Gergawi - minister of cabinet affairs for the UAE government.