Cadbury will launch its first branded café in the autumn at Bluewater ahead of plans for a national chain of up to 50 sites.
Cadbury Cocoa House will take inspiration from John Cadbury’s original cocoa house in Birmingham, from which he founded the Cadbury confectionery business in 1824.
It is understood that several openings are already planned for London for 2011, with Cadbury hoping to roll out up to 50 outlets nationwide over the next five years.
The concept is the brainchild of founders Marilyn Newman, David Morris and Tony Goldsmith, who approached Cadbury five years ago and have agreed a licensing deal to use the company name.
However it is believed that the team has not received the backing from Cadbury’s new owner Kraft.