Philpotts, the artisan sandwich chain owned by Patisserie Holdings, is to open an evolved, less formal version of the concept in Birmingham called Café Philpotts.
The existing site at Colmore Circus will re-open as Café Philpotts on 16 June.
Philpotts said it will offer “an attractive and comfortable seating area to enjoy informal business meetings or a leisurely breakfast, lunch or afternoon tea”. It will open from 7am until 5pm on weekdays and offer complimentary wi-fi and a variety of foods including breakfast items, artisan sandwiches and salads, roasts, noodles and Patisserie Valerie cakes.
Patisserie Holdings acquired the 23-strong Philpotts chain for an undisclosed sum earlier this year, prior to its flotation on AIM.
Patisserie Holdings chief executive Paul May told M&C Report at the time that the company was looking forward to the learnings that Philpotts could bring to the company’s whole estate, especially in the lunchtime market. He said that the acquisition would help the group’s aim of operating a 300-strong estate, including 200 units under the Patisserie Valerie brand.
