Euphorium Bakery, the Tesco-owned artisan bakery chain, has appointed a new chief financial officer, as plans to ramp up its expansion.
The group has appointed Eleni Savva, who was previously programme director for its casual dining arm to the role. Savva spent over a year and half as chief financial officer at Harris + Hoole.
She will now report into chief executive and former head of Paul UK James Fleming.
Tesco first linked up with the bakery chain in October 2012 when it opened a concession in its Kensington store. The following year it acquired a larger stake in the brand and began a rollout of the format in its stores.
It bought the remaining stake in the business earlier this year.
Euphorium currently has 59 concessions within Tesco stores, as well as six standalone sites, along with a bakery to service the Tesco stores in Weybridge in Surrey.
