The Sir Stelios Haji-Ioannou-backed easyCoffee chain is eyeing expansion, with Croydon, Wembley and High Wycombe all targets.

The chain, which offers coffee for £1, currently operates from two sites in London and one in Southedn-on-Sea.

The chain is operated by Nathan Lowry who licensed the ‘easy’ brand. He told The Telegraph he had received approaches from about 200 potential franchisees interested in opening sites and was aiming to open a dozen more owned sites in the next six months.

He said: “The gap in the market is in terms of pricing. The coffee’s great. We use the same machines that all the big guys use, all our staff are highly trained up to barista level.”

He said the ambition was to expand the chain across “regular high street locations”, adding: “We genuinely feel that people are paying too much for their coffee in the UK.”