Australian donut brand, Doughnut Time, which will open its first overseas store on London’s Shaftesbury Avenue next week (27 October), hopes to open further UK sites before the end of the year.
The company, which was founded in 2015 by Damian Griffiths, is set to open units in Old Street, Notting Hill and Shepherd’s Bush later this year.
The group, which operates 23 sites in Australia, also hopes to launch a ‘Doughnut Time Academy’ above its Shaftesbury Avenue flagship site, allowing customers to create, decorate and customise their own donut.
Describing itself as “pop culture-inspired,” each donut is hand-made, glazed and decorated, and includes the brand’s signature Nutella-filled ‘Love at first bite‘, Slim Shady’ (vanilla glaze with mini M&M’s) and the ‘Legally Blonde’ (caramel glaze with macadamia blondie pieces.)
The London launch will also introduce two bespoke British creations – the film-inspired ‘Love Actually’ (Earl Grey tea glaze with freeze-dried raspberries and jammie dodgers) and ‘Shawty It’s Sherbert Day – as well as a weekly rotating menu including gluten-free and vegan options.
Griffiths said: “We are so thrilled that Doughnut Time is hitting the UK! We believe that the unique and personal touches that we add to each and every one of our doughnuts is what makes Doughnut Time run circles around the rest. So we hope that our new and exclusive British creations that are tributes to the timeless classics, go down a treat with Londoners!”
