Costa is to run a ‘’Coffee Shop of the Future Ideation’ day later this month where technology companies are invited to pitch ideas aimed at enhancing the chain’s customer experience.

The company, which is working in partnership with Cambridge Wireless and The Innovation Dividend on the project, will host final pitches on 26 September at its London headquarters in Holborn.

Technology companies have until tomorrow to submit their idea, with the shortlisted applications invited to the Bradfield Centre in Cambridge on 25 September, where they will receive support from the technology community and mentors to help refine their pitches.

Mags Dixon, Costa head of marketing, said: “We are committed to inviting customers to discover great coffee and we are keen to explore ways that technologies help enhance this experience. It seems that successful brands are always evolving and looking to understand what customers will need in the future.”

Jon Bradford, director of the Bradfield Centre, said: “Naturally, Cambridge is the perfect fit for this Coffee Shop of the Future Ideation; it already has a strong base of renowned technology pioneers as well as being an entrepreneurial hub for start-ups with easy connections to London.”