Costa Coffee has won Allegra Strategies’ "Best Branded Coffee Shop Chain in the UK and Ireland" at the European Coffee Shop Awards. Nominations for the award were made by more than 300 senior industry peers who took part in the Allegra European Coffee Leader Survey in August/September 2010 Jeffrey Young, managing director and founder of Allegra Strategies, said: "Costa thoroughly deserve this accolade, following an incredible 35 quarters of like for like growth. They have a clear focus on serving great coffee, backed up by strong marketing campaigns." It comes after the Whitbread-owned brand saw total sales grow by 335 and like-for-likes improved by 9% year on year.