Westmorland Family, the team behind Tebay Services, a ‘foodie’ motorway service station concept on the M6 in Cumbria, has opened a second roadside station on the M5 in Gloucestershire that has no chain, franchised or fast food outlets.

The service station will feature a café serving home-cooked food made from local ingredients, a food-to-go option, along with a farm shop and butcher as well as a petrol station.

Sarah Dunning, CEO of the Westmorland Family, told M&C Report the site was chosen because it it is a very busy part of the road network which made it an appealing commercial venture and the large producer community in the area made it an attractive location for the sister site to the original Tebay Services in Cumbria.

The northbound site opened this week and a southbound service area is due to open in 2015. The £40m project will employ 300 people and will redistribute a portion of the earnings into Gloucestershire charitable community projects.