Caffe Nero has signed a partnership deal with Virgin Trains to provide a new coffee brand, Aroma by the Nero Roasting Company, across its retail sites.
The new coffee will be available in all Virgin Trains’ retail shops, which collectively sell 900,000 cups of coffee annually across 300 daily services.
The partnership means ‘Aroma by Nero Roasting Company’ will be the only coffee available for purchase on board and will be sold in a number of varieties, including Americano, Latte, Cappuccino and Espresso.
Simon Thomas, Head of Business Development at Caffè Nero, said: “Partnering with Virgin Trains is a really exciting move for us and it’s brilliant to be able to demonstrate our coffee roasting credentials. We’re passionate about ensuring coffee fans have access to the best blends and we hope travellers enjoy drinking the ‘Aroma by Nero Roasting Company’ on-the-go.”
