Bubbleology, the bubble tea concept, is opening in Westfield London, MCA understands.

The brand currently has eight UK stores, with a further two forthcoming in St Mary Street in Cardiff and Queens Road in Bristol.

Founded by London-based former JP Morgan banker Assad Khan, the brand operates across Europe and America, with an aim to create “the Starbucks of bubble tea”, and turn it from niche to mainstream product in the Western world.