Brewed + Pressed, the US-based plant food, raw cold pressed juice bar and coffee shop concept is to open its first store in the UK ahead of a planned nationwide rollout, MCA has learnt.
The brand launched in Dallas last year and is simultaneously rolling out across the States.
The European operation is being led by UK managing partner, Saad Aslam, who founded the HC MedSpa chain and has also been involved in setting up several health based dessert brands.
The first UK site will open next month in The Broadway in London’s Mill Hill, close to HC MedSpa’s head office.
Aslam told MCA that he expected to spend nine months perfecting the offer in Mill Hill before rolling out with a combination of company-owned and franchised stores. He said he had already had expressions of interest in the concept from Denmark and Dubai.
The concept focuses on raw cold-pressed juices, tonics, shakes, milks, coffee, and plant-based food. Aslam stressed that all ingredients are of the highest quality and a combination of locally sourced and organic produce.
He told MCA: “There is a real demand for a concept like this in the UK at the moment and there is nothing as committed as Brewed + Pressed in the UK.
“We had to adapt the menu a little for the UK because the audience is in a different place. We stuck to the fact that it’s plant-based but we’ve added some warmth, with things like falafel bowls and raw pizzas.
“For now we are 100% focussed on the launch and perfecting the concept but I would think that after about nine months we will start our rollout plan.
“I see it as a nationwide concept. We aim to compete with biggest brands whether its a Costa or Pret, our mission is to offer consumers (we call them friends) a healthier alternative that still tastes fantastic.”