Bake&Take, the self-service bakery-café franchise, has revealed a pipeline of five new openings this year, with a target to reach 100 sites in five years, before the owners explore exit options, MCA has learnt.
The five-strong UK business, which is owned on license in the UK by experienced retailers Robin Page and Steve Mahon, has five stores coming online in the coming months, with between 15 and 20 planned for 2018.
The self-service bakery-café model is based on German group BackWerk, which has c350 sites across Europe.
Page, a former franchise director at Cash Generator, joined forces with Mahon, a former director at Argos, to buy the UK license, after being impressed by the fully self-service, freshly baked food and high quality coffee of BackWerk.
He said they spent nearly a year negotiating the contract, and have significantly adapted the model in the UK, with new products, store design and branding and equipment.
New stores are set to open in Aberdeen, Bournemouth, Crawley, Walsall and Slough in the next few months and Page said he expected franchisees, some of whom already own Subway stores, would go on to open multiple Bake&Take stores.
He said the product range made the food adaptable to different areas, while the offer was different to groups such as Gregg’s, which he said was seen as more of a takeaway bakery compared to Bake&Take’s more eat-in café offer.
Another plus point was that fresh products were replenished from the rear of shelves, so as not to get in the way of customers during busy periods.
Page said: “The food goes across a wide demographic, its doesn’t matter if it’s in Knightsbridge or Bury, we have a range that can adapt to yhe local area.
“Franchisees like that we source local as well as national. The food on offer can vary from store to store, but it’s all baked fresh in store. If you order a baguette, the chances are it was baked a few hours ago.”