You need friends – and friendly service

In the first of a new series of regular columns MCA’s market insight director, Steve Gotham, shares some key findings from our Eating Out Panel data of 6,000 monthly consumer interviews. On the back of recent comments from Marco Pierre White that service was more important than food in ensuring fine dining success, Steve takes a look at which brands in the wider sector are delivering on service standards and how the dial has moved over the past year.