Chinese tourism to the UK is up 133% year on year, according to a study by TripAdvisor.

The study examines the fastest growing inbound markets for the UK, based on traveller interest in UK destinations on TripAdvisor, as well as looking at the ratings given to hotels, restaurants, and attractions by travellers and guests.

Bicester Village, the retail outlet centre and home Café Wolseley and Le Pain Quotidien, was one of the fastest growing draws for overseas victors.

TripAdvisor’s Fabrizio Orlando said: “Overall, these results are great news for the UK hospitality industry – we’re seeing real growth in interest from many countries and resoundingly good reviews from travellers,” said. “These findings not only paint a positive picture for the UK tourism industry, but they also provide the foundation for a strong marketing strategy for hospitality businesses.”

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