The slow simmer of Pho

Pho interior

Pho has taken a slow and steady approach to growth, seeing it reach 30 sites over 15 years. As TriSpan acquires a majority stake in the brand, Finn Scott-Delany examines the trajectory of the Vietnamese noodle specialist, and how it might be accelerated under the man who grew Yo! Sushi to 100 sites. 

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