The great 'scam' of international franchising

Overseas licensing is seen as a natural next step for brands who have established themselves in their home market. But operators should beware that the pavements of foreign markets are not necessarily paved with gold and great care should be taken in finding the right partner. In his latest column, Jasper Reid examines the issue.

 

THIS ARTICLE IS ONLY AVAILABLE TO TRIALLISTS AND SUBSCRIBERS

Already have an account? SIGN IN HERE

Gated access promo

Apply for a trial now to access exclusive news, insight and analysis of the UK’s dynamic eating and drinking out sector.

Learn more about MCA here

Alternatively subscribe for unrestricted access to all content. Contact us for more information enquiries@mca-insight.com