Social media influencers least reliable for food health info

passionfruit soft drink cocktail

Consumers rely on food brands as their leading source of health information, while social media influencers are the least relied upon, a KPMG survey reveals.

 

THIS ARTICLE IS ONLY AVAILABLE TO SUBSCRIBERS

Already have an account? SIGN IN HERE

Gated access promo

Create your free MCA account to get instant access to this premium article.

Learn more about MCA here

Alternatively subscribe for unrestricted access to all content. Contact us for more information enquiries@mca-insight.com