Nationwide hospitality footfall has recovered to 39% of pre-Covid numbers, according to new research.

Wi-fi and analytics company Wireless Social said that over the past week, nationwide hospitality footfall recovered to 39% of levels seen in February 2020.

London footfall is at 44% of pre-Covid levels, while Glasgow, with its hospitality venues still closed, experienced a drop of 5% compared to the week prior and it’s footfall is currently at 25% of pre-Covid levels.

According to Wireless Social, the most popular time of day, with 40% of the overall footfall, was during lunch trading sessions, with dinner and breakfast seeing 30% each.

Meanwhile, men make up the majority of guests at a total of 55% compared to 42% for women. Additionally, younger age groups are still dominating, making up 38% of visitors.

Julian Ross, CEO and founder of Wireless Social, said: “The data shows that consumers are eagerly returning to visit hospitality venues and haven’t been focusing on the weekend as we may have seen more often pre-pandemic. However, this data also highlights the stranglehold restrictions are still putting the sector under.

”The fact that nationwide footfall in the sector is still below 40% of our pre-Covid average shows, that despite images of full restaurants and pubs in the papers, there is still a long road to recovery. It’s vitally important that all restrictions are dropped on 21 June, so we can see the sector flourish and operate freely and in viable conditions.”