Consumers willing to pay more for branded products in supermarkets

Supermarket aisle shelves

Consumers expect to see restaurant brands in supermarkets and are willing to pay a price premium, according to Lumina Intelligence

 

YOU HAVE USED UP YOUR FREE ARTICLE ALLOWANCE

Already have an account? SIGN IN HERE

Gated access promo

Create your free MCA account to get instant access to this article.

Learn more about MCA here

Alternatively SUBSCRIBE for unrestricted access to all content. Contact us for more information