Calling all contemporizers – your industry needs you!

PizzaExpress Langham Place, Oxford Circus 01

Some of the most established brands in the sector - including YO! and PizzaExpress – have been busy re-inventing themselves over the past year, as they update the look, feel and use of space in their restaurants. MCA market insight director, Steve Gotham, welcomes the approach and asks why more leading brands are not seeking to contemporize.

 

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