Byron and Browns named most satisfying brands

Byron and Browns have been named the most satisfying eating-out brands and Five Guys the best quality in CGA Peach’s BrandTrack survey.

The list of the nation’s top 40 brands put the Mitchells & Butlers owned brasserie chain Browns and premium burger concept Byrons - its first year in the ranking - joint top. Buffet brand Cosmo, pan-Asian group Wagamama and Greene King’s Loch Fyne were the other names in the top five.

Five Guys had the highest rating on food quality with 53% of its customers ‘very satisfied’. Loch Fyne was second with 49% and Wagamama third on 47%.

Crown Carveries rates highest on value for money with 45% of its customers giving it top marks, ahead of buffet group Cosmo (42%) and fellow carvery concept Toby (40%)

Jamie Oliver’s Jamie’s Italian came top for satisfaction with service, with 43% of diners strongly agreeing that it was good. Browns (42%) and TGI Friday’s (41%) completed the top three.

Patisserie Valerie was top in the café, fast food and bakery sectors, with 39% of guests very satisfied with their experience.

The poll also shows the brands rising up the overall customer satisfaction chart in 2015, including TGI Friday’s, Bella Italia and Café Rouge.

Peter Martin, vice president of CGA Peach, says: “The UK’s eating-out market is more competitive than it has ever been, and all brands have to work incredibly hard to keep their guests satisfied. These fascinating figures reveal which of them do so best, and we salute them all.”

Order*	Brand	Very satisfied
1= (2)	Browns	50%
1= (-)	Byron	50%
3 (7)	Cosmo	49%
4 (6)	Wagamama	47%
5 (1)	Loch Fyne	46%
6 (9)	Miller & Carter	45%
7 (4)	Las Iguanas	43%
8 (3)	Jamie’s Italian	42%
9 (11)	Toby Carvery	42%
10 (19)	T.G.I. Friday’s	42%
11 (8)	Red Hot World Buffet	42%
12 (22)	Bella Italia	41%
13 (14)	Nando’s	41%
14 (15)	La Tasca	41%
15 (-)	Harry Ramsden’s	41%
16 (12)	YO! Sushi	40%
17 (20)	Strada	40%
18 (5)	Carluccio’s	40%
19 (17)	Crown Carveries	40%
20 (13)	Prezzo	39%
21 (-)	Five Guys	39%
22 (30)	Café Rouge	39%
24 (18)	Gourmet Burger Kitchen	38%
23 (-)	Ed’s Easy Diner	38%
25 (26)	ASK	38%
26 (29)	Chiquito	37%
27 (21)	Vintage Inns	36%
28 (10)	Zizzi	35%
29 (27)	Frankie & Benny’s	35%
30 (35)	Hungry Horse	34%
31 (25)	Sizzling Pubs	34%
32 (34)	Flaming Grill	34%
33 (-)	Chimichanga	34%
34 (23)	Pizza Express	33%
35 (33)	JD Wetherspoon	33%
36 (28)	Harvester	33%
37 (16)	Giraffe	33%
38 (24)	Ember	32%
39 (32)	Pizza Hut	32%
40 (38)	Fayre & Square	32%

Source: Peach BrandTrack, October 201

Food quality Top 20

(ranked by % of brand’s customers strongly agreeing that that the food was of good quality)

 

Order	Brand	% strongly agreeing
1	Five Guys	53%
2	Loch Fyne	49%
3	Browns	47%
4	Wagamama	46%
5	Jamie’s Italian	46%
6	Byron	44%
7	Las Iguanas	44%
8	Miller & Carter	44%
9	YO! Sushi	44%
10	Cosmo	42%
11	T.G.I. Friday’s	42%
12	Gourmet Burger Kitchen	42%
13	Prezzo	41%
14	Toby Carvery	41%
15	Bella Italia	41%
16	Harry Ramsden’s	40%
17	Nando’s	40%
18	Ed’s Easy Diner	40%
19	Carluccio’s	40%
20	Strada	39%

 

 

Value for money Top 20

(ranked by % of brand’s customers strongly agreeing that their experience represented good value for money)

 

Order	Brand	% strongly agreeing
1	Crown Carveries	45%
2	Cosmo	42%
3	Toby Carvery	40%
4	Red Hot World Buffet	37%
5	Flaming Grill	36%
6	JD Wetherspoon	36%
7	Hungry Horse	34%
8	Nando’s	32%
9	Ed’s Easy Diner	31%
10	Wagamama	31%
11	Sizzling Pubs	30%
12	Harvester	30%
13	Pizza Hut	30%
14	Jamie’s Italian	30%
15	Brewer’s Fayre	30%
16	La Tasca	29%
17	Browns	29%
18	Loch Fyne	29%
19	Las Iguanas	29%
20	Fayre & Square	29%

 

Good service Top 20

(ranked by % of brand’s customers strongly agreeing that they received good service)

 

Order	Brand	% of customer base
1	Jamie’s Italian	43%
2	Browns	42%
3	T.G.I. Friday’s	41%
4	Ed’s Easy Diner	40%
5	Las Iguanas	39%
6	Loch Fyne	39%
7	Flaming Grill	39%
8	Miller & Carter	38%
9	Chimichanga	37%
10	YO! Sushi	37%
11	Harry Ramsden’s	37%
12	Prezzo	37%
13	Toby Carvery	37%
14	Cosmo	36%
15	Wagamama	36%
16	Nando’s	36%
17	Frankie & Benny’s	36%
18	Five Guys	36%
19	Strada	35%
20	Carluccio’s	35%

 

 

Most satisfying cafe, fast food and bakery brandsRanked in order of satisfaction - (% very satisfied)
Order	Brand		% Very satisfied
1	Patisserie Valerie		38%
2	Subway		30%
3	Costa		28%
4	Greggs		27%
5	KFC		26%
6	Pret a Manger		26%
7	Caffe Nero		25%
8	McDonalds		24%
9	Starbucks		23%
10	Burger King		22%