Brandwatch: Burger King @ Just Eat

Unlike the rest of us, Just Eat has had a pretty good year. From that fateful day in March, as the nation was informed that they “must stay home” in a then unprecedented (three-week) lockdown, eating in became the new eating out. Just Eat saw a 33% jump in orders as a result of the first lockdown – with breakfast and lunch orders rising by 50% and 80% respectively – and the upward trend has since continued. However, whilst the crisis may have escalated the company’s rapid growth, it was by no means the catalyst.